CJ CheilJedang Launches Bibigo Black Sesame Porridge... Introduces 'Ice Dessert' Made from Porridge
[Asia Economy Reporter Choi Saeng-hye] CJ CheilJedang announced on the 28th that it will carry out marketing activities targeting the summer season in line with recent consumer trends. The company plans to launch a new Bibigo porridge product featuring the popular 'heukimja' (black sesame) menu among the millennial generation and introduce unique recipes made with porridge to provide consumers with various conveniences and enjoyment.
The new ready-to-eat porridge product, 'Bibigo Heukimja Porridge,' is a menu item that did not exist in the commercial porridge market and is designed to match the so-called 'Halmenial' trend (a neologism combining 'halmeoni' meaning grandmother and 'millennial'). It reflects the phenomenon where young generations are enthusiastic about 'grandma's taste' such as black sesame and mugwort due to increased health awareness and the expansion of retro trends. Packed with savory black sesame and mild medicinal beans, Bibigo Heukimja Porridge offers a unique combination of savory, sweet, and salty flavors.
Targeting the 'homebody' group, Bibigo also introduces 'ice dessert' recipes that can be enjoyed cool using Bibigo porridge. This was planned with the intention of proposing unique summer dishes that allow consumers to enjoy porridge in a different way and experience small daily pleasures. The Recipe Marketing Team, specialized in recipe development, created snack and dessert menus such as pearl red bean shaved ice, ice bars, black cube lattes, and shakes made from Bibigo Heukimja Porridge, pumpkin porridge, and whole red bean porridge under the 'homebody concept.'
Hot Picks Today
Taking Annual Leave and Adding "Strike" to Profiles, "It Feels Like Samsung Has Collapsed"... Unsettled Internal Atmosphere
- There Is a Distinct Age When Physical Abilities Decline Rapidly... From What Age Do Strength and Endurance Drop?
- Redevelopment Projects in Central Tokyo Face Widespread Halts... Why?
- "After Vowing to Become No. 1 Globally, Sudden Policy Brake Puts Companies’ Massive Investments at Risk"
- On Teacher's Day, a Student's Gifted Cake Had to Be Cut into 32 Pieces... Why?
The Bibigo porridge summer snack recipes will be promoted through recipe videos and posters on Bibigo's official Instagram and local mom cafes online. At some Homeplus stores, the shaved ice recipes will be directly introduced to customers from the 30th of this month until the 12th of next month. CJ CheilJedang's food specialty mall, CJ The Market, will conduct promotional events linked with giveaways such as ice cream molds centered on Bibigo Heukimja Porridge starting next month.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
