Classic Performances Also in 5G-Based Digital Video... SKT Opens the Untact Era

On the 28th, SK Telecom announced that it signed a Memorandum of Understanding (MoU) with Credia, the nation's top classical concert planning company, to provide classical performances as 5G-based 'untact' video content. At the signing ceremony, Kim Hyuk, Head of the 5GX Media Business Group at SK Telecom (right in the photo), and Jung Jae-ok, Chairman of Credia, pledged active cooperation to promote the classical music field.

[Asia Economy Reporter Joeslgina] From now on, classical performances can also be experienced as digital video content utilizing advanced IT technologies such as 5G and artificial intelligence (AI).

SK Telecom announced on the 28th that it has signed a Memorandum of Understanding (MoU) with CREDIA, the largest classical performance planning company in Korea, to promote 5G-based classical performance content in the untact era.

Through this agreement, SK Telecom plans to produce various classical performances planned by CREDIA as digital video content using its advanced IT technologies such as 5G and AI, and present them through the online video service (OTT) platform ‘wavve’ and SK Broadband’s IPTV service ‘Btv’. Starting as early as the third quarter, 3 to 5 classical performances will be introduced as 5G-based digital video content within the year.

The two companies intend to breathe new life into the classical performance market, which has been struggling due to the COVID-19 pandemic, and further work together to expand the base of classical music. In the first half of this year, the performance industry’s sales plummeted by 85% compared to the same period last year, falling to 95.2 billion KRW due to the direct impact of COVID-19. SK Telecom plans to donate a portion of the profits from this collaboration to promote the classical music industry.

The upcoming digital videos will be composed of content that enriches untact performance viewing for classical music enthusiasts through advanced IT technologies, including ▲multi-view and multi-audio ▲multi-angle ▲close-up videos of main performers ▲commentary videos. ‘Multi-view’ and ‘multi-audio’ are contents on wavve that allow viewers to select the sound of specific instruments or performers during the performance, while ‘multi-angle’ enables viewing the performance from various angles.

Additionally, Btv is considering providing a package that includes ▲unedited performance videos ▲close-up videos of main performers ▲commentary videos and performer interviews in addition to existing performance videos.

Kim Hyuk, head of SK Telecom’s 5GX Media Business Group, said, “Through this collaboration, we hope not only to help the classical performance industry overcome the crisis caused by COVID-19 but also to offer customers a new enjoyment of classical performances based on 5G.” Jeong Jaeok, chairman of CREDIA, said, “We hope that classical music can open a new world by meeting advanced technology (5G),” and added, “In the 5G era, we will satisfy the five senses and deliver the emotion of classical music to more people.”

This content was produced with the assistance of AI translation services.