Summer's Signature Snack Haenam Sweet Potato, Boosting Immunity Rapidly

Start of Fresh Sweet Potato Sales, Popularity Hits Ceiling Overcoming COVID-19

Shinsegae Department Store Seoul Branch is selling Haenam sweet potatoes. (Photo by Haenam-gun)

[Asia Economy Honam Reporting Headquarters Reporter Kim Hyun] The representative summer snack that boosts immunity and refreshes the body and mind tired from COVID-19, Haenam sweet potatoes, are back.

According to Haenam County on the 27th, the newly harvested sweet potatoes, of the night sweet potato variety Jin-yul-mi, have been introduced about two months earlier than regular sweet potatoes.

Jin-yul-mi, a night sweet potato variety domestically bred in 2016, has a soft taste and a sweetness level comparable to honey sweet potatoes, capturing consumers' tastes during the summer season.

Especially as a representative agricultural product that enhances immunity, sweet potatoes were so popular in the first half of this year after the spread of COVID-19 that storage stocks sold out early.

Haenam County is holding a direct transaction event for Haenam agricultural and specialty products until the 13th of next month at Shinsegae Department Store Gangnam branch, followed by Gwangju and Daegu branches, selling over 20 types of agricultural and specialty products produced in clean Haenam, including newly harvested sweet potatoes, mini chestnut pumpkins, barley rice, and sesame oil.

In particular, Shinsegae Department Store Daegu will hold a special exhibition from the 7th to the 13th of next month, aiming to deliver the healthy taste and warm heart of Ttangkkeut Haenam to Daegu citizens exhausted by COVID-19.

Newly harvested sweet potatoes and other agricultural specialty products sold at the special exhibition can also be purchased through the Haenam Miso online shopping mall operated by Haenam County.

Haenam is the largest sweet potato production area in Jeonnam, producing about 27,000 tons annually from 600 farms and 1,914 hectares of cultivation area, accounting for 10% of the national cultivation area.

Grown in loess soil rich in germanium and exposed to sea breeze, Haenam sweet potatoes have high sweetness, abundant dietary fiber and mineral content, and are registered as Geographical Indication Agricultural Product No. 42, recognized for their quality.

This content was produced with the assistance of AI translation services.