Enjoying a Hotel Vacation While Appreciating 'Furniture and Interior Design'

A concept room decorated through collaboration between Ilum and Mayfield Hotel. From the left, 'Modern Studio', 'Sweet Atelier', 'Happy Square'.
[Photo by Ilum]

[Asia Economy Reporter Kim Jong-hwa] How far can furniture companies transform? It has become common to browse furniture displayed in electronics stores, and now you can even appreciate furniture arranged in hotel rooms while staying overnight.

Fursys Group's lifestyle furniture brand 'iloom' is actively challenging itself to leap beyond simple furniture business into a total solution company for entire space interiors.

Last year, iloom collaborated with Mayfield Hotel to create the 'iloom Concept Room.' Guests were given the opportunity to stay in rooms designed using iloom's space interior capabilities, enjoying both iloom furniture products and the essence of space interior design.

iloom introduced three styles of concept rooms?'Modern Studio,' 'Sweet Atelier,' and 'Happy Square'?to suit various lifestyles and preferences, catering to solo travelers on a honkangs (solo hotel vacation), couples, friends, and families with children during their stay.

The Modern Studio concept room is a deluxe twin room suitable for couples who want to enjoy a quiet atmosphere. It features the luxurious 'Gusto Wine Cabinet' and the 'Urbani Motion Bed,' which supports various sleeping positions tailored to individual sleep habits and lifestyles, providing a relaxing rest space.

The Sweet Atelier concept room is a standard twin room designed for honkangs travelers to fully enjoy their own rest. It is furnished with the multifunctional storage unit 'Glen Living Cabinet,' the simple yet stylishly colored 'Glen Multi Table' and 'Como Sofa,' and the bed is the 'Argian Motion Bed' equipped with storage in the headboard and a smart device charging system for added comfort.

The Happy Square concept room is a family room suitable for families of three or more, featuring point products that stimulate children's imagination. It includes the generously sized and safety-conscious 'Cushino Family Bed' that can accommodate the whole family lying down, the 'Tavolinetto Kids Table' designed by Italian designer Alessandro Mendini with rich colors and various patterns, and the 'Herbie Kids Tent,' a cute hideout providing a play space where children can freely play.

Regarding these concept rooms, a Mayfield Hotel official said, "Customer expectations for the concept rooms were high before their stay, and satisfaction after the stay was also quite high. The services provided as part of the package are also designed considering guests' lifestyles, so customers seeking unique experiences have given very positive feedback."

An iloom representative said, "Providing the opportunity to actually use furniture that customers want to try at least once, and to encounter furniture tailored to specific concepts that cannot be experienced in regular rooms, seems to have had a positive effect on customers. Interest and inquiries about furniture products as well as space interiors have continued."

Interior spaces designed according to four consumer lifestyles categorized through collaboration between Illum and the French trend forecasting agency 'NellyRody'.
[Photo by Illum]

Since 2017, iloom has also collaborated with 'Nelly Rodi,' a French trend consulting and forecasting firm, classifying consumers' lifestyles into four segments: 'Classic,' 'Natural,' 'Casual,' and 'Pop,' and introduced a variety of products that can decorate bedroom, dining, study, and living room spaces according to each style.

Additionally, various products such as the single recliner sofa 'Volke,' 'Acaria Motion Bed,' large tables like 'Roplus Table' and 'Morini,' student room series 'Dana,' and kids series 'Scoop' have been released applying colors and materials selected based on Nelly Rodi's consulting.

Recently, iloom signed a business agreement with LG Hausys, aspiring to grow as a lifestyle brand that adds valuable changes to customers' precious daily lives. They plan to collaborate with LG Hausys across services including space, products, distribution, and marketing.

An iloom representative said, "We have been making efforts to provide total solutions for entire space interiors beyond simple furniture business. Moving forward, we plan to positively consider collaborations in various fields to leap forward as a lifestyle brand that creates better life changes."

This content was produced with the assistance of AI translation services.