CJ O Shopping, Sales of Portmeirion Ceramic Airtight Containers in the UK
[Asia Economy Reporter Minyoung Cha] CJ ENM O Shopping Division announced on the 27th that it will exclusively sell the British tableware brand ‘Portmeirion’ ceramic airtight container set on the T-commerce channel ‘Olive Market.’
This Portmeirion ceramic airtight container set features the representative line, Botanic Garden design. Botanic Garden incorporates laurel flowers and leaves, giving a vintage yet fresh feel. It is the latest product released in March, a square container with a high level of manufacturing difficulty. The production volume is limited, and there are no parallel imported products available in the market. CJ O Shopping secured the stock through the official importer and will sell it exclusively on TV home shopping.
It can normally be used as a square bowl-shaped regular dish, and with its airtight lid, it can also be used to store food directly in the refrigerator. The sizes are diverse, including extra-large, large, medium, and small. Compared to other dishes in the brand, it has better heat resistance and can be used as cookware for oven cooking. The rim is thick, preventing easy chipping, and it is dishwasher safe. Tests for heavy metals such as lead and cadmium have also been completed with no detection.
The Portmeirion ceramic airtight container set will be available on the CJ O Shopping Plus channel at 7:45 AM on the 1st of next month. Only during the broadcast, an additional set of 4 square containers will be added to the main set of 5 rectangular containers and sold for 358,000 KRW.
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Kim Hyunjung, Product Planner (MD) of the Lifestyle Business Team at CJ ENM O Shopping Division, said, “It is a premium product that is not only beautifully designed but also highly functional,” adding, “As the time spent cooking and dining with family at home has increased recently due to COVID-19, we plan to introduce various items that can help with cooking and kitchen interior.”
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