Rikyu Launches Jet Whitening Power Gel for "Washing and Bleaching in One Step"

[Asia Economy Reporter Yujin Cho] Akyeong Industrial, a lifestyle beauty company (CEO Jaeyoung Lim), has launched the liquid detergent "Liqeu Z (Jet) Whitening Power Gel," a smart liquid detergent brand that combines washing and bleaching functions in one.

Liqeu Z Whitening Power Gel is a liquid detergent that combines washing and bleaching functions to provide strong cleaning power as if boiled. Unlike typical oxygen-based bleaches that whiten the surface of stains by bleaching, Liqeu applies its own bleaching technology to help remove the root causes of stains deep within the fibers.

With 48% stronger bleaching power compared to the company's existing detergents, it is effective for whitening white clothes more brightly and for color care that manages colored clothes more vividly without worries about fading or color transfer.

Its ability to remove various difficult-to-clean lifestyle stains such as fine dust, oily stains, and sebum stains deep within fibers has been verified through tests by accredited institutions. The recontamination prevention technology helps prevent removed contaminants like fine dust and ingrained dirt from reattaching to the fibers during washing. Additionally, it excludes six types of parabens and optical brighteners.

A Liqeu representative said, "Recently, due to COVID-19 and other factors, consumers increasingly seek strong cleaning power to remove external contaminants left on fabrics after going out. Liqeu Z Whitening Gel combines washing and bleaching functions in one, providing strong cleaning power as well as economical and convenient laundry care," he explained.

Liqeu Z Whitening Power Gel is available in two types: △ regular use and △ drum use, and can be found at major supermarkets such as E-Mart and Homeplus.

This content was produced with the assistance of AI translation services.