Timon Content Perfect Score... Coupang Business Top

Survey of 5 Shopping Apps with the Most Users
Web Development Institute Investigates 25 Items... Tmon and Coupang Lead Overall Evaluation

Among domestic shopping applications (apps), a comprehensive evaluation of the five with the most users showed that TMON and Coupang received high scores. TMON received a perfect score in the 'Content' category, while Coupang, which has significantly more users than other apps, recorded the highest score in the Business category.

According to the Web Development Research Institute, a specialized app evaluation and certification organization, on the 24th, TMON and Coupang ranked first and second respectively in a comprehensive evaluation of the five most used shopping apps by domestic consumers. TMON ranked first overall with a total score of 82 points, followed closely by Coupang with 81 points. They were followed by 11st, WEMAKEPRICE, and Gmarket. Looking at the evaluation grades, there was no A grade with a total score of 90 or above; TMON and Coupang received B grades in the 80-point range. The rest were graded C with scores in the 70-point range.

This survey targeted the five shopping apps with the highest number of users as of May. According to the Web Development Research Institute's tally, Coupang had the most users at 13.49 million, followed by 11st with 6.04 million. Next were Gmarket (5.21 million), WEMAKEPRICE (3.72 million), and TMON (3.59 million). Among the five, TMON, which had the fewest users, and Coupang, which had the most, both received good scores in the comprehensive evaluation. This was based on a comprehensive evaluation of 25 items across five categories: customer attraction, business, content, design, and technical aspects, with five items in each category.

TMON, which ranked first overall, took first place in the customer attraction and content categories. In particular, the TMON app scored 100 points in content. It provides product-related information in a way that users can easily understand and effectively delivers information related to each product. In the business category, the Coupang app took first place with 90 points. It received high scores not only for providing detailed product information and recommending products but also for additional features aimed at user convenience. In the design category, the 11st app ranked first with 76.7 points. In the technical category, TMON and WEMAKEPRICE tied for first place with 96.7 points.

Looking at the average scores by category for the five shopping apps, the Web Development Research Institute evaluated that content and technical aspects were excellent with scores in the 90s, while business functions were average with scores in the 80s. However, design was somewhat lacking with scores in the 70s, and customer attraction was significantly insufficient with an average score in the 50s. Professor Moon Hyung-nam of Sookmyung Women's University Graduate School of Business, who oversaw this evaluation, pointed out, "While shopping apps were generally good in technical aspects, most were lacking in app accessibility," adding, "It is inconvenient for people with disabilities to use, so improvement is urgently needed."

This content was produced with the assistance of AI translation services.