Eco-Friendly with IU... Binggrae Banana Flavored Milk Opens 'Danji Laundry' for Washable Containers

[Asia Economy Reporter Lee Seon-ae] Binggrae announced on the 24th that it will open the offline activity of the eco-friendly campaign for Banana Flavored Milk, "Save the Earth Banana," called the "Danji Laundry." The "Danji Laundry" will be set up at the cafe "Halabeoji Gongjang" located in Seongsu-dong, Seoul, and will run until August 7. The "Danji Laundry" campaign was inspired by the fact that recyclable containers are contaminated with contents, lowering the recycling rate, and conveys the message "wash and separate for recycling." In a video released online on the 18th, singer IU appeared as a model, featuring the "Danji Washing Machine," which washes and disposes of Banana Flavored Milk containers. At the "Danji Laundry," visitors can see and experience the actual "Danji Washing Machine" featured in the video.

To mark the opening of the "Danji Laundry," Binggrae is also conducting the "Danji Hand Wash Challenge" online, encouraging people to wash containers and separate them for recycling. The "Danji Hand Wash Challenge" is an event where participants upload a certification photo of a cleanly washed Banana Flavored Milk container with their hands, and winners are selected by lottery to receive various eco-friendly prizes.

Banana Flavored Milk has set eco-friendliness as this year's campaign message and is carrying out various activities. In June, the "Save the Earth Banana" Instagram account was launched, and with IU as the model, the "Tteutmeok" (tear and eat) campaign was conducted to encourage proper separation for recycling. Since the materials of the container and the lid differ, recycling is difficult if the lid is disposed of attached to the container; therefore, the campaign emphasized removing the lid and separating it for easier recycling.

Binggrae noted the increasing consumer interest in the environment and the growing concern among the MZ generation, its main marketing target, for eco-friendly products. While reviewing the campaign, Binggrae identified that recycling is difficult when waste plastics are not separated from other materials such as lids or labels or are contaminated by contents. To address this, the campaign message was developed to encourage removing the lid ("tteut") and washing the remaining contents ("ssiseo") before separating for recycling, delivering this message more easily and enjoyably through the "Danji Washing Machine."

A Binggrae representative stated, "Although Korea has a high rate of recycling separation, the actual recycling rate is less than 35% due to improper separation," and added, "We hope this campaign will help convey the correct recycling separation methods."

This content was produced with the assistance of AI translation services.