Hana Bank Forms Partnership with Global eSports Company 'T1'

[Asia Economy Reporter Kim Min-young] Hana Bank announced on the 24th that it has signed a partnership with SK TelecomCS T1 (T1), a global eSports team and a Korea-US joint eSports company with SK Telecom as the largest shareholder.

T1 holds the record for winning the ‘League of Legends’ World Championship three times and the most domestic league championships with a total of nine wins, a game enjoyed by 100 million people worldwide. It is an undisputed top eSports team with star players such as Lee Sang-hyeok (stage name Faker), known as the ‘Messi and Michael Jordan of the eSports world’.

Through this partnership, Hana Bank plans to support the growth of eSports while promoting a young and future-oriented image of Hana Bank to the MZ generation (Millennials and Generation Z). Using the T1 brand, which has about 160 million fans worldwide, Hana Financial Group will promote its brand domestically and internationally, and will also launch various partnership products and events targeting T1 fans.

The ‘Hana One Q’ logo patch, Hana Financial Group’s representative digital brand, will be attached to the upper part of T1 players’ uniforms. Through this, the ‘Hana One Q’ brand will be exposed to the world at the ‘League of Legends’ World Championship to be held in Shanghai this October.

Also, the first floor of the new T1 headquarters, scheduled to open in Nonhyeon-dong, Gangnam-gu, Seoul, will be named the ‘Hana One Q-T1 Hall of Fame,’ and will offer benefits for T1 fans visiting there, such as ▲ opportunities to experience Hana Financial digital services ▲ exclusive events for T1 fans ▲ discounts on T1 goods.

For T1 players including Lee Sang-hyeok, Hana Financial Group plans to provide differentiated total financial services such as ▲ asset management consulting ▲ dedicated PB services ▲ professional gamer injury insurance to systematically manage high salaries and prepare and plan for their future after their professional gaming careers.

Yeom Jeong-ho, Head of Future Finance Group at Hana Bank, said, “In the past, eSports was considered the exclusive domain of some game fans, but now it has become one of the mainstream cultures,” adding, “Through the partnership with T1, we will take a step forward by expanding our customer base among the younger generation, increasing awareness of the Hana One Q brand, and expanding the financial product area using eSports.”

This content was produced with the assistance of AI translation services.