Coupang Announces New Name for Coupang Delivery Workers: 'Kuchin' - Internal Notice

Currently, 150 Female Delivery Workers Employed... The 10,000th Delivery Worker Also Female
Coupang's 'Coupang Friends' Hired Increased 200 Times from 50 in 2014 to 10,000 Now

[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the afternoon of the 23rd that it has changed the designation of its delivery staff responsible for Rocket Delivery to 'Kuchin (Coupang Friend)' and notified the entire company of this change. This renaming follows the hiring of the 10,000th delivery staff member on the 22nd, with the intention of approaching customers more intimately like a friend.

The increase in female delivery personnel was also taken into consideration. Coupang currently employs 150 female delivery workers, and the newly hired 10,000th delivery staff member is also female. Unlike courier drivers who have subcontracted contracts with delivery companies, 'Kuchin' are Coupang employees who work five days a week and can use 15 days of annual leave. Through an internal notice, Coupang emphasized that 'Kuchin' have twice as many annual holidays as courier drivers, but their daily working hours are actually 30% less. Additionally, Coupang provides various welfare benefits to 'Kuchin,' including company delivery vehicles, the four major social insurances, fuel expenses, group indemnity insurance covering family members, and access to company-owned condos and other recreational facilities.

As a result, the number of 'Kuchin' directly employed by Coupang has increased about 200 times from 50 in 2014, when the service was first introduced, to over 10,000 today.

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