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"Velvet-like Scenery Captured in Time-lapse" LG Velvet Time-lapse Exhibition View original image


[Asia Economy Reporter Han Jinju] LG Electronics will hold the 'LG Velvet Timelapse Digital Exhibition' until the 9th of next month.


This exhibition will be held on LG Mobile's Instagram. It was planned as an extension of the 'LG Mobile Timelapse Contest' held last June, where participants submitted timelapse videos using LG smartphones that evoke the colors of Velvet.


LG Electronics selected 24 works, including 4 outstanding videos, from the 300 submissions. LG smartphone users captured various landscapes in timelapse videos, such as white clouds (Aurora White), a city at nightfall (Aurora Gray), green fields (Aurora Green), and a red glowing sunset (Illusion Sunset).


"Velvet-like Scenery Captured in Time-lapse" LG Velvet Time-lapse Exhibition View original image


Customers participating in the timelapse digital exhibition can view the exhibited works and leave comments if they find a piece they like. LG Electronics plans to give coffee coupons by lottery to customers who leave comments.


Considering the restrictions on outdoor activities due to the COVID-19 pandemic, LG Electronics is focusing on increasing non-face-to-face contact points using online platforms and social media. The LG Velvet launch event was conducted as an online fashion show concept, and the recent 'LG Velvet New Employee Series' uploaded on Facebook has all surpassed 100,000 views across the three episodes.



An LG Electronics official said, "After the launch of LG Velvet, we planned this event to actively promote the subtle rear colors and timelapse function that have received favorable reviews from customers."


This content was produced with the assistance of AI translation services.

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