Ministop Doubles Portion Size for Two Types of Lunchboxes... Also Discounts on Three Types of Chicken

[Asia Economy Reporter Minyoung Cha] Convenience store Ministop is holding events such as increasing the side dishes in lunch boxes and discounting three special chicken parts to commemorate its 30th anniversary.

Ministop announced on the 24th that it has prepared an event in July to increase the components of two popular lunch boxes up to twice as much and a discount event for three special chicken parts including fried chicken skin. The event will be held for one week until the 29th.

First, Ministop will increase the quantity of its steady seller lunch boxes, ‘Sunchang Gochujang Bulgogi Lunch Box’ and ‘Eonyang-style Crispy Bulgogi Lunch Box’. The main side dishes, Sunchang gochujang bulgogi and Eonyang-style crispy bulgogi, have been doubled from the existing 80g to 160g. Other side dishes including black rice have also been increased. The price remains the same at 4,300 won.

In addition, three special chicken parts (fried chicken skin, spicy fried chicken skin, fried chicken gizzard) will be sold at a discount. These three special chicken parts, launched to match the gourmet trend of young customers who enjoy delicacies, are being discounted for the first time since their release. The three special chicken parts will be sold at 1,200 won, about 30% off the original price of 1,800 won.

Furthermore, discount events for popular private brand products such as two types of large-capacity pouch coffee and three types of mini pojangmacha snacks will be held for three days from the 27th to the 29th.

Song Ji-il, head of Ministop’s marketing team, said, “We selected popular lunch boxes and three special parts that had no discounts as event products to repay customers for their long-standing love,” and added, “We will continue to present various events for our customers, so please look forward to them.”

This content was produced with the assistance of AI translation services.