In Summer, BBQ's 'Hot Golden Olive Chicken' Surpasses 1.5 Million Sales
[Asia Economy Reporter Lee Seon-ae] BBQ's new product series ‘Hot Golden Olive Chicken,’ launched in April, is gaining tremendous popularity.
According to BBQ on the 24th, the ‘Hot Golden Olive Chicken’ series surpassed a total of 1.5 million sales since its release on April 17, showing the fastest sales pace ever for a new product. Additionally, due to the popularity surge of the new product, the average sales of family stores (franchisees) have significantly increased compared to the previous year, especially during the golden holidays from late April to early May, when sales rose by 60% compared to the same period last year.
The ‘Hot Golden Olive Chicken’ series consists of four types: the hot and addictive flavor ‘Hotchak! Redchakchak,’ the hot and spicy flavor ‘Hotssa! Black Pepper,’ the hot and crispy flavor ‘Hotppa! Crispy,’ and the hot and intensely satisfying flavor ‘Hotjin! Jjin King Sauce.’
Among them, ‘Hotppa! Crispy’ shows the highest order volume, which is analyzed to be because customers trying the ‘Hot Golden Olive Chicken’ series for the first time comfortably order this ‘entry-level (beginner)’ new product. In some regions, the order volume even increased as much as for the ‘Golden Olive Chicken.’
Furthermore, as the ‘Hot Golden Olive Chicken’ craze continues, responding to ongoing requests from customers and family stores, on June 17, BBQ released the ‘Hot Golden Olive Partial Meat 6 Types,’ consisting of chicken drumsticks and boneless pieces, attracting customer interest and increasing partial meat sales.
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A BBQ official stated, “Since the launch of the new product, consumer interest has steadily continued, and we expect ‘Hot Golden Olive Chicken’ to become a new ‘steady seller’ following the existing signature menu ‘Golden Olive Chicken.’ We will continue to develop new products that meet customer needs, expand various customer appreciation promotions, and strive to maximize family store sales in the second half of the year.”
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