Ace Bed, Top Keywords for Newlywed Beds in the First Half of the Year: 'Comfortable, Practical, Large'

Analysis of Customers Subscribing to the Customized Membership Service for Engaged Couples, 'Ace Wedding Members'

Best sellers of Ace Bed in the first half of this year.
[Photo by Ace Bed]

[Asia Economy Reporter Kim Jong-hwa] Ace Bed analyzed the bed purchasing trends of newlywed couples in the first half of this year and found that they prefer beds that satisfy both comfort and practicality.

Based on sales data from customers who joined the customized service "Ace Wedding Members," operated for engaged couples from January to June, Ace Bed analyzed that the bed purchasing trend was for comfortable designs and large sizes.

Among Ace Wedding Members who joined in the first half of this year, about 77% of customers took advantage of membership benefits and proceeded to actual product purchases. Buyers purchased nightstands and Norwegian luxury recliners Stressless along with beds to decorate their bedrooms.

The most chosen frame by newlywed couples was Ace Bed's representative bestseller "BRA-1439." The BRA-1439 is a bed that harmoniously combines leather and wood materials to create a cozy bedroom interior, satisfying both comfort and practicality. For mattresses, the premium line HYBRIDTECH RED and HYBRIDTECH Ⅶ, which apply the hybrid Z spring patented in 15 countries worldwide, were the most selected products.

This year, the trend of "the bigger, the better" for beds continued. Among consumers who purchased through Ace Wedding Members, 6 out of 10 (61%) bought king-size mattresses. This is a 10% increase compared to the previous year and is analyzed to be due to the growing tendency to purchase large-sized beds for comfortable sleep.

Other bedroom styles chosen by newlywed couples included ▲ hotel-style interior beds "BMA-1147" and "BMA-1148" that decorate the bedroom like a hotel ▲ "LUNATO III" and "OPALO," popular as Park Bo-gum beds ▲ modern-style low-profile bed "BRA-1446" ▲ family-type bed "BMA-1150" considering the soon-to-be-born child.

Ace Wedding Members is a membership service operated since 2014. It is very popular among engaged couples by offering gifts based on purchase amounts, cashback benefits up to 828,000 KRW when paying with affiliated credit cards, and discounts and gifts on recliners and mattress-related items.

An Ace Bed official said, "As outdoor activities decrease, the number of couples wanting to decorate their homes, especially bedrooms, cozily is expected to increase," and added, "We hope for much interest and participation in Ace Wedding Members for engaged couples preparing for their wedding."

Meanwhile, Ace Wedding Members can be easily joined on the Ace Bed website. Any engaged couple planning to marry this year can receive member benefits by registering basic personal information and wedding-related proof images (wedding hall contract, invitation card, etc.). Registration is also possible on the mobile website.

This content was produced with the assistance of AI translation services.