Jeonbuk Gochang Bokbunja-Based Beverage Launch 'Attracts Attention'

[Asia Economy Honam Reporting Headquarters Reporter Kim Jae-gil] A bokbunja (Korean black raspberry) beverage made from the highest quality bokbunja from Gochang-gun, Jeonbuk, has been launched.

On the 23rd, according to Gochang-gun, Lotte Chilsung Beverage, the number one beverage company in Korea, released a fruit juice called "Minam Likes Bokbunja," made exclusively with bokbunja from Gochang and Sunchang.

Bokbunja has an astonishing name that means "the chamber pot is overturned on the urine stream." Traditionally, bokbunja has been regarded as a symbolic fruit that boosts energy and vitality. Recently, it has gained fame as a "beverage enjoyed by blessed people."

In particular, Gochang's bokbunja, grown in mineral-rich loess soil and exposed to the sea breeze of the West Coast, has gained great popularity for its unique sweet and slightly bitter taste and aroma that cannot be experienced in other regions.

A marketing official from Lotte Chilsung Beverage said, "In terms of consumer awareness and trust, Jeonbuk Gochang is already widely known as the top-quality bokbunja production area in Korea," adding, "We will also strive to create a boom in bokbunja beverages through strengthened marketing linked to the region."

The launch of the Gochang bokbunja beverage is the third collaboration case between beverage companies and local agricultural specialties, following black barley and watermelon juice.

Accordingly, the county expects the market for immunity, health, and functional beverages and foods to explode after COVID-19 and is dedicating efforts to developing related products.

Recently, Gochang-gun and Korea National Sport University held a "Signing Ceremony for the Promotion of Health Foods and the Sports Industry" and have begun developing functional sports drinks using local premium agricultural specialties such as bokbunja, watermelon, melon, cherry, and fermented vinegar.

Yoo Ki-sang, the mayor of Gochang-gun, said, "Gochang-gun is promoting the agricultural life food industry as the top priority policy of the county government," adding, "Food companies will increase added value through stable raw material procurement, and farmers will benefit from expanded sales channels and increased income due to increased purchases of domestic agricultural products."

This content was produced with the assistance of AI translation services.