[New Release] and More

[Asia Economy Reporter Byunghee Park]

◆Brand Strategy in the No-Brand Era= The sales proportion of private brand (PB) products in supermarkets is gradually increasing. Since supermarkets even deliver PB products, it is extremely convenient for consumers. With the advent of the P-platform era, an online platform that combines production and distribution, existing brands are losing their foothold. We explore the survival strategies of existing brands. (Written by Byungkyu Kim / Miraeui Chang)

◆Refreshing Book= A picture book for children under 7 years old. It explains the various meanings of the word "refreshing" along with illustrations. For example, why adults say something is refreshing when drinking hot soup. It depicts situations that might be confusing for children with pictures, allowing them to appreciate the delicate and emotionally rich charm of the Korean language. (Written by Suyeon Lee & Seungji Min / Balgyun)

◆History of Zoroastrianism= The author Mary Boyce is a unique authority on Zoroastrianism who dedicated her life to its study. She argues that Zoroastrianism is not a mysterious ancient belief but the first world religion that conveyed universal teachings. This book shows why Zoroastrianism, known merely as a fire-worshipping religion, is a great cultural heritage. (Written by Mary Boyce / Translated by Guk Gongwon / Minumsa)

This content was produced with the assistance of AI translation services.