LF Birkenstock, Live Broadcast on Kakao Shopping

[Asia Economy Reporter Yujin Cho] LF (CEO Oh Gyusik), a lifestyle culture company operating in Korea, will hold a live broadcast of the German shoe brand Birkenstock, which it manages domestically, on the Kakao Shopping Live channel for about 80 minutes starting at 7:40 PM on the 23rd.

On this occasion, the company plans to strengthen non-face-to-face sales channels and services, and to discover new media channels for interactive communication with consumers.

Through the live broadcast, Birkenstock will showcase a variety of EVA material sandals that can be used both during the rainy season and for water activities in the vacation season. The soft EVA material is light, flexible, and boasts excellent waterproof functionality, as well as superior cushioning and durability since it is mainly used for sneaker soles. The live broadcast, filmed in a professional studio, will be hosted by actors Lee Yujin and Im Hwijin, who appeared in the popular web drama ‘Love Playlist,’ and will provide detailed product information, tips for choosing sizes, and styling know-how.

To celebrate the brand’s first live broadcast, special benefits for viewers have also been prepared. During the live broadcast, Birkenstock will offer steady-selling items at discounts ranging from a minimum of 46% to a maximum of 48%.

This promotion will also be available through KakaoTalk Shopping until the 26th, selling Birkenstock’s first model ‘Madrid’ and the 2020 new products ‘Barbados’ and ‘Honolulu’ in the 20,000 KRW range, and the double-strap design ‘Arizona’ and the minimal style ‘Gizeh’ sandals in the 30,000 KRW range.

This content was produced with the assistance of AI translation services.