"Uncontacted Even on Boknal"... Wemakeprice O, 10x Increase in Early Bok Days Transaction Volume

On the Day of Chobok, Wemakeprice O Order Volume and Payment Amount Increased More Than 4 Times and 2 Times Respectively

[Asia Economy Reporter Kim Cheol-hyun] Wemakeprice O announced on the 23rd that its transaction amount on the day of Chobok (the first of the three hottest days in summer) on the 16th this year increased more than 10 times compared to last year. The number of orders increased fourfold, and the payment amount per customer also more than doubled. Wemakeprice explained that as the non-face-to-face (untact) consumption culture took root due to the novel coronavirus infection (COVID-19), more people ordered delivery food at home, and this phenomenon was also observed on Boknal (the hottest days).

In particular, as demand for various summer health foods increased compared to the past, more people sought chicken dishes other than Samgyetang (ginseng chicken soup), such as fried chicken and jjimdak (braised chicken). On Chobok day, the transaction amount share of the chicken category on Wemakeprice O was 40%, and Korean food was 22%, accounting for more than half. In the Korean food category, jjimdak gained popularity, and related companies ranked high in sales. Song Min-ju, team leader of Wemakeprice O2O marketing, explained, "In the past, people made Samgyetang themselves or went to restaurants to restore energy, but nowadays, the appearance of Boknal has changed a lot, with people conveniently ordering fried chicken or jjimdak."

In response to these changes in customers, Wemakeprice O will hold a Sambok (the three hottest days including Jungbok and Malbok) event with popular franchises for a month until August 16.

This content was produced with the assistance of AI translation services.