Slow Opens Pop-up Stores at Lotte Department Store Jamsil and Sogong Branches

Participating in Joint Popup Event for Sleep Specialty Brands to Expand Consumer Touchpoints
Special Promotions Including Gifts Based on Purchase Amounts

Slow opens a popup store at Lotte Department Store.
[Photo by Slow]

[Asia Economy Reporter Kim Jong-hwa] Sleep specialty brand 'Slou' announced on the 22nd that it will open pop-up stores at Lotte Department Store Jamsil and Sogong locations.

Slou introduced the pop-up stores in response to consumer requests to experience the products firsthand. The Slou pop-up store will be located on the 10th floor of The Wave at Lotte Department Store Jamsil until the 13th of next month, and from the 31st of this month to the 27th of next month on the 8th floor of The Wave at the Sogong location.

Since its brand launch in 2016, Slou has continuously opened offline stores in the Gangbuk and Gangnam areas of Seoul. Earlier this year, it expanded consumer touchpoints by opening the flagship store 'Starfield Goyang' where customers can experience Slou’s brand philosophy and main products.

This pop-up store is part of a joint pop-up event for sleep specialty brands. Slou will showcase the 'Topper Maximum,' which recently gained attention as the 'Jang Doyeon Topper' featured on MBC's 'I Live Alone,' as well as Korea’s first low-profile 'Motion Mattress' at the pop-up store. Additionally, visitors can find various Slou sleep products that aid restful sleep, including the 'Advanced Mattress' and 'Cloud Pillow Plus,' all in one place.

To commemorate the pop-up store opening, Slou is also holding a gift event based on purchase amounts. Customers purchasing products worth 500,000, 1,000,000, 1,500,000, or 3,000,000 KRW or more at the two stores can choose from various gifts according to their preferences and purchase amount, such as △Danjam Kit △Cloud Original Pillow △Camping Topper △Topper Maximum SS.

A Slou representative stated, "This summer, amid the fatigue caused by COVID-19 and the hot weather, we are opening new pop-up stores so that customers can directly experience Slou products that provide a comfortable sleep environment. We will continue to expand consumer touchpoints to convey the value of slowness, which is the philosophy of Slou, as a sleep specialty brand."

This content was produced with the assistance of AI translation services.