WEMAKEPRICE, 'MartWeek' Transaction Volume Increases 209 Times in One Year
From Consumables Like Wet Wipes and Baby Formula to Popular Health Supplements... Recent Increase in Pet Supplies Sales
[Asia Economy Reporter Kim Cheol-hyun] Wemakeprice announced on the 22nd that the transaction amount during Mart Week last month increased approximately 209 times compared to August of last year when the service started. The number of purchasing customers increased about 215 times. Mart Week is an event where Wemakeprice carefully selects daily necessities and sells them at reasonable prices.
The increase in Mart Week transaction amount was mainly due to the expansion of customer-tailored products and benefits. The number of deals during Mart Week increased more than 33 times compared to the early days, and the average coupon discount rate increased by 15%. Naturally, the number of customers visiting Mart Week increased, leading to a rise in transaction amount.
Wemakeprice explained that the rise of non-face-to-face (untact) consumption and the increase in consumers purchasing daily necessities online also influenced the growth of Mart Week. Over the past year, Mart Week customers most frequently purchased baby wet wipes, formula milk, toilet paper, kitchen towels, and nutritional supplements. Recently, consumption of pet-related products has also significantly increased.
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Wemakeprice will hold the July Mart Week from the 27th to the 31st, offering coupons with up to 50% discount during the event period. A Wemakeprice official stated, "Mart Week is one of the representative weekly events that Wemakeprice regularly holds, selling various mart products such as food and daily necessities at special prices, which receives positive customer responses," adding, "Women in their 20s to 40s tend to use it more in the afternoon, and we will continue to strengthen benefits for them."
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