Shinsegae Food Partners with Local Governments to Create a New Win-Win Model

On the 21st, at Sinan County Office in Aphae-eup, Sinan-gun, Jeollanam-do, a business agreement ceremony was held for the commercialization of Sinan County specialties and the development of dining menus, attended by about 20 officials including Park Woo-ryang, Sinan County Governor (left), and Min Jung-sik, Executive Director in charge of Shinsegae Food Olban LAB (right).

[Asia Economy Reporter Choi Saeng-hye] Shinsegae Food announced on the 22nd that it has signed a win-win cooperation memorandum of understanding (MOU) with Sinan-gun, Jeollanam-do, introducing a new win-win model with the local government.

At the signing ceremony held the previous day at Sinan-gun Office in Amhae-eup, Sinan-gun, about 20 officials including Park Woo-ryang, Sinan-gun Governor, and Min Jung-sik, Executive Director in charge of Shinsegae Food Olban LAB, attended, where the MOU for win-win cooperation on commercialization using Sinan-gun specialties and development of dining-out menus was signed.

Through this agreement, Shinsegae Food will provide technical support for the commercialization and packaging development of Sinan-gun specialties such as onions, peanuts, garlic, and green onions, based on the excellent research and development capabilities of its comprehensive food research institute Olban LAB. In addition, Shinsegae Food will actively cooperate in comprehensive promotional activities including storytelling about Sinan-gun specialties. At the same time, Sinan-gun will spare no cooperation and support for supplying excellent Sinan-gun specialties boasting the largest area of organic certification and for the development of processed products for Shinsegae Food.

In particular, Shinsegae Food has been conducting consulting for dining-out menu development for the ‘Art Island of Taste’ project promoted by Sinan-gun since last year, creating synergy through cooperation across Sinan-gun’s entire food business. Both parties expect that this agreement will increase the added value of local specialties and significantly boost farmers’ income.

A Shinsegae Food official said, “This agreement is meaningful as it is a new win-win model that raises added value by combining the company’s know-how, unlike the previous method of simply purchasing and distributing local specialties in bulk. We will continue to strive to commercialize excellent domestic specialties and expand sales channels through win-win cooperation with various local governments, thereby contributing to increasing farmers’ income by raising added value.”

This content was produced with the assistance of AI translation services.