Gimje City Launches Convenient Card-Type Gimje Sarang Gift Certificate
Special 10% Discount Available Until This December
[Asia Economy Honam Reporting Headquarters Reporter Hong Jaehee] Gimje City, Jeonbuk, has launched a card-type gift certificate following the paper-type gift certificates issued since 2000 to revitalize the local economy.
On the 21st, the city introduced a rechargeable prepaid card-type gift certificate to address the inconvenience of carrying and the drawback of having to purchase paper gift certificates at banks, aiming to attract younger generations and non-local residents as customers.
Since the day before, the city has integrated and managed both paper and card types, and the card-type gift certificates can now be purchased through sales agencies and the ‘Gohyang Sarang Pay’ app.
Additionally, the city plans to promote various policy projects linked to the ‘Gimje Sarang Card’ for mobile (Samsung Pay) payments and non-face-to-face purchases.
The card-type gift certificates can be used at stores and businesses equipped with terminals, and it is expected that usage will increase as franchise owners will have less hassle exchanging them at financial institutions.
Furthermore, to alleviate the management burden on small business owners, the city plans to support payment fees to further encourage the use of the Gimje Sarang Card.
To overcome the economic downturn caused by COVID-19, the city will offer a special 10% discount until December and hold an event to commemorate the launch of the card-type gift certificates, providing 10,000 KRW to the first 1,000 people who charge 300,000 KRW or more on the card-type Gimje Sarang gift certificate, and 5,000 KRW to the first 1,000 people based on their first payment.
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Mayor Park Junbae said, “The difficulties faced by small business owners due to the prolonged COVID-19 pandemic are immense,” and added, “I hope that the launch of the card-type Gimje Sarang gift certificates and the special discount will activate good consumption that helps small business owners.”
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