Famous Restaurant Products Delivered to Your Doorstep... Hyundai Department Store Opens 'Hyundai Food Hall To Home'

Department Store Food Hall Fresh Foods and Famous Restaurant Products
Order by 11 PM for Delivery Before 7 AM Next Day
Cooked Foods from Department Store Restaurants
‘BaroToHome’ Service Offers Delivery Within 1 Hour in Nearby Areas

[Asia Economy Reporter Seungjin Lee] Hyundai Department Store is launching an online food specialty mall that encompasses not only fresh foods and F&B (deli, bakery, etc.) sold in the department store food hall, and processed foods from famous external restaurants, but also cooked foods from the department store’s specialty dining areas. In particular, the ‘early morning delivery’ service, which was previously piloted only in some stores, will be expanded to the metropolitan area for full-scale operation.

Hyundai Department Store announced on the 21st that starting from the 22nd, it will simultaneously launch the food specialty online mall ‘Hyundai Food Hall ToHome’ through its online site and mobile app. As the name suggests, Hyundai Food Hall ToHome is based on the concept of ‘delivering Hyundai Department Store food hall products directly to your home.’ If customers order products by 11 p.m., they will be delivered to their homes before 7 a.m. the next day.

◆ Early morning delivery from fresh foods in the department store food hall to famous restaurant products = Hyundai Food Hall ToHome will carefully select about 4,000 popular products among premium fresh agricultural, livestock, and seafood products sold in Hyundai Department Store food halls, as well as processed foods such as deli, bakery, and desserts, for early morning delivery.

Premium meat products consist of Hanwoo beef from cows under 60 months old, known for their rich juice and tender texture, including the premium Hanwoo brand ‘Hwasik Hanwoo.’ Additionally, about 300 exclusive products will be offered, such as ‘H Sweet,’ which selects only high-sugar fruits, and ‘Promise Farm,’ an eco-friendly agricultural product line that cultivates rare varieties through designated farms.

Furthermore, 1,000 processed food products from 53 famous external restaurants, never before offered through online or offline distribution channels, will be exclusively introduced. Representative examples include ‘Mongtan,’ a beef rib specialty restaurant in Yongsan-gu, Seoul, known for an average waiting time of about 4 hours, and ‘Daesam Sikdang’ in Gangnam-gu, Seoul, famous for frozen pork belly.

To facilitate early morning delivery of these premium fresh foods and famous restaurant brand products, Hyundai Department Store has established a dedicated logistics center in Gimpo, Gyeonggi Province. Early morning delivery targets the entire Seoul area and metropolitan regions including parts of Gyeonggi and Incheon (excluding some areas). Customers who order by 11 p.m. will receive their products before 7 a.m. the next day. For other regions (excluding Jeju Island and island/mountainous areas), orders placed by 8 p.m. will be delivered the next day. Delivery is free for purchases over 50,000 KRW, and a delivery fee of 3,500 KRW applies for purchases under 50,000 KRW.

◆ First online mall to deliver department store cooked foods within one hour = Hyundai Department Store ToHome also introduces the ‘Baro ToHome’ service, the first in the distribution industry, which delivers freshly cooked foods from department store specialty dining areas or deli brand stores directly to customers’ homes. This is the first time that foods cooked immediately at department store specialty dining areas and F&B stores are delivered to homes through an online mall.

Hyundai Department Store is initially implementing the Baro ToHome service at the Trade Center branch, offering the service for about 1,000 products from over 50 brands located there. Customers who designate a delivery location within 3 km of the Trade Center branch and place an order will receive delivery within one hour. Delivery is free for combined purchases of 50,000 KRW or more per brand, with delivery fees varying according to purchase amounts.

The key feature of the Baro ToHome service, first introduced by Hyundai Department Store’s online mall, is that customers can order multiple cooked foods sold in the department store and receive them all at once at home. For example, if a customer orders salad and sandwiches from a sandwich store on basement level 1 and pasta from a specialty dining restaurant, the three products will be packaged together and delivered to the home. Hyundai Department Store plans to expand the Baro ToHome service from the Trade Center branch to other metropolitan area stores such as the Pangyo branch.

In addition, to enhance shopping convenience for customers visiting the department store food hall, Hyundai Food Hall ToHome’s mobile app will offer various IT-based services. Representative services include ‘QR Payment,’ which allows ordering and payment by scanning a QR code placed on the table; ‘Takeout,’ which lets customers pre-order food before visiting and pick it up immediately upon arrival; and ‘Waiting Service,’ which enables customers to apply for a queue via the app without standing in line at the store.

Son Seonghyun, Executive Director in charge of Hyundai Department Store’s online food division, said, “The opening of this online mall expands sales channels so that more customers can access the competitive products of the department store food hall. We expect not only to enhance shopping convenience for existing department store food hall customers but also to attract new customers.”

This content was produced with the assistance of AI translation services.