Noh Tae-moon: "Preparing for the Next Normal Era with Innovation, Collaboration, and Agility"

Second Article by No Tae-moon, Head of Wireless Business Division
"Five New Products Unveiled at August Unpacked... Leading Mobile Innovation"
Introducing Three Principles: Meaningful Innovation, Openness and Collaboration, Operational Agility

[Asia Economy Reporter Han Jinju] "In the next normal era, more daring innovations with personalized and secure technology will be chosen. We will make our lives more convenient through meaningful innovation, collaboration, and agility."

No Taemoon, President of Samsung Electronics’ Mobile Communications Business, defined the post-global pandemic changed situation as the "Next Normal" ahead of the August Unpacked event, stating that they will not back down despite the difficult environment. He also expressed his ambition to create innovation in work and communication through five new products to be unveiled at Unpacked.

On the 21st, No Taemoon, President of Samsung Electronics’ Mobile Communications Business, said, "Samsung Electronics has been intensely contemplating new communication and connection experiences and ways of working through technology," adding, "On August 5th, at ‘Galaxy Unpacked,’ we will take a step closer to the vision of mobile experience innovation with five new products." This is his second editorial since his appointment as head of the Mobile Communications Business in January.

No mentioned three principles: ▲meaningful innovation ▲openness and collaboration ▲operational agility to prepare for the next normal era. As the role of technology has become more important amid the global pandemic, he emphasized continuing 'mobile innovation' through cooperation with global companies and efficient work.

No emphasized creating 'meaningful innovation' that aligns with lifestyle changes such as remote work and communication using mobile devices after the COVID-19 pandemic.

He said, "The ‘Next Normal’ era will favor more personalized, intelligent, and secure mobile technologies," adding, "Samsung Electronics has improved and introduced essential technologies for the new lifestyle, including enhanced video call experiences and support for secure work performance."

He continued, "We will continuously introduce new innovative products like foldable phones and release various Galaxy 5G lineup products so that more people can enjoy the 5G experience."

No mentioned collaboration cases with global companies such as Google, Netflix, and Microsoft, saying, "We are stronger together than alone. Over the past few months, I have felt the importance of collaboration more deeply than ever."

He said, "We optimized user experiences such as video calls and foldables through cooperation with Google, and through a partnership with Microsoft, messages, photos, and schedules could be shared in real-time between Galaxy phones and Windows PCs," adding, "The collaboration with Microsoft will also expand into the Xbox gaming field."

Finally, No emphasized, "In a rapidly changing world, agility is not a choice but a necessity and has emerged as a core management requirement," stressing that operational agility must be the foundation to prioritize resources and predict trends in a rapidly changing environment.

He explained, "We are strengthening a flexible organizational structure that can quickly adapt to business situations while protecting the safety of local communities, partners, and employees," adding, "These new products are the result of agile responses, and we maximized operational agility to provide products optimized for various consumer demands such as work, leisure, and multitasking."

Samsung Electronics will hold an unprecedented online Unpacked event on August 5th to unveil new products including the Galaxy Note20, Galaxy Fold2, Galaxy Z Flip 5G, Galaxy Buds Live, and Galaxy Watch3. No said, "On August 5th, at the ‘Galaxy Unpacked’ broadcast live globally for the first time from Korea, we will directly show these innovations."

This content was produced with the assistance of AI translation services.