Jung Yong-jin's Surprise On-Site Visit... Visits Emart Gangneung Branch, Shops, and Cooks Personally

[Asia Economy Reporter Seungjin Lee] Chung Yong-jin, Vice Chairman of Shinsegae Group, made a surprise visit to the Emart Gangneung store.

On the 20th, Vice Chairman Chung posted a photo on his Instagram account showing him pushing a shopping cart at the Emart Gangneung store. He purchased Peacock instant tteokbokki, budae jjigae, and other items at the Gangneung store, and also shared a photo on Instagram of himself cooking instant tteokbokki with shrimp and meat.

Vice Chairman Chung's visit to the Gangneung store appears to be partly for inspecting the renewed store. The Gangneung store was newly reopened after renovations completed in May.

Emart, facing poor performance last year, launched a strong reform effort and this year started a large-scale renewal project covering more than 30% of its 140 stores nationwide, beginning with the Wolgye store.

Last month, before visiting the Gangneung store, he also visited Emart Town Wolgye, which had completed its renewal earlier. Vice Chairman Chung first visited the grocery section, the core of the renewal, and toured the fresh food corner.

At the site, Vice Chairman Chung said, “Fresh food that customers seek must be available at Emart, and furthermore, there should be differentiated products that can only be found at Emart to attract customers. In this regard, we expect the fresh food section at the Wolgye store to receive a positive response from customers.”

Meanwhile, following his visits to Lotte Signiel Busan and Hyundai Department Store Pangyo on the 14th and 15th, respectively, Vice Chairman Chung also visited the Gangneung store, completing visits to the business sites of the three companies?Lotte, Hyundai, and Shinsegae?within a week.

This content was produced with the assistance of AI translation services.