Busan Bank Presents Strategic Direction for Second Half ... "Need for Sales Method Changes Suitable for the New Era"

[Asia Economy Yeongnam Reporting Headquarters Reporter Kang Woo-kwon] BNK Busan Bank announced on the 20th that it held the '2020 Second Half Management Strategy Meeting' at the main office's 2nd floor auditorium, attended by executives and branch managers in charge of non-performing loans.

This management strategy meeting focused on the theme "How to survive in the post-COVID-19 era," analyzing the first half's performance and intensively discussing the strategic direction for achieving the 2020 management goals in the second half.

Busan Bank decided to respond to the acceleration of digital competition and the rapid increase in non-face-to-face transactions due to the novel coronavirus infection (COVID-19) by promoting ▲expansion of untact sales bases ▲swift completion of digitalization and automation of counters ▲strengthening strategic alliances with platform companies such as big tech and fintech firms.

It also plans to strengthen the sales base for generating non-interest income in the era of low interest rates and low growth. To this end, in early July, it reorganized its structure and established a CIB Center in Seoul to strengthen IB sales in the metropolitan area, and also increased personnel in charge of IB business at the main office.

Additionally, by building credit automatic platforms such as the corporate credit automatic screening system and the household loan ONE product process, it plans to enhance sales competitiveness through ▲shortening credit screening time ▲recommending customized products to customers ▲fully non-face-to-face credit loan products.

Following the management strategy meeting, an external special lecture was held where Kim Yong-seop, author of the book "Uncontact," gave a lecture on the latest trend changes under the theme "Opportunities and Crises of the Uncontact Society."

Bin Dae-in, president of Busan Bank, emphasized, "There have been countless crises over our 53-year history, but this COVID-19 crisis is on a different level in terms of its impact. Changes in employees' roles and sales methods suitable for the new era are necessary."

This content was produced with the assistance of AI translation services.