Kave, Trail Running Academy Successfully Concluded

[Asia Economy Reporter Yujin Cho] The French functional urban casual brand K-Way announced that it held the '1st Trail Running Academy' in collaboration with the fitness life community Fitness Play.

Trail running is a compound word of 'trail,' meaning rural and mountain paths, and 'running.' It is a sport that involves running mainly in nature, such as mountains, meadows, and forest trails, rather than on paved asphalt or tracks.

At the Trail Running Academy held on the 11th at Gwanggyosan Mountain in Suwon, participants learned the basic posture and breathing techniques of trail running, as well as how to run on different trail terrains, led by Go Won-gyo, CEO of Fitness Play and a trail running expert. They also experienced practical trail running in groups.

K-Way participated to establish a connection with trail runners, emphasizing that an essential item to bring during long-distance and night trail running is a windbreaker. The K-Way windbreaker is fully waterproof up to 3000mm rainfall and can be worn as a raincoat.

At this Trail Running Academy, K-Way held a windbreaker folding speed event, awarding participants with K-Way windbreakers and other products, and provided special coupons to all participants.

A K-Way marketing representative said, “The collaboration background lies in the fact that Fitness Play, which pursues a fitness life combining exercise and daily life, aligns well with K-Way’s brand characteristics that combine fashion and functionality, making it suitable not only for everyday wear but also for outdoor fashion.” They added, “We hope K-Way will continue to be part of various outdoor activities, including trail running.”

K-Way is a functional urban casual brand that launched the world’s first windbreaker in France in 1965.

This content was produced with the assistance of AI translation services.