KT&G Launches 'This Africa Ice Koola' with Enhanced Coolness and Reduced Bad Breath

[Asia Economy Reporter Choi Sunghye] KT&G announced on the 20th that it will launch ‘This Africa Ice Coola,’ which increases coolness and reduces bad breath, on the 22nd.

This Africa Ice Coola is the first product in the ‘This Africa’ brand to apply the ‘Smell Care’ technology that reduces the tobacco odor in the mouth after smoking. In addition, it delivers a stronger cooling sensation compared to previously released products in the ‘This Africa’ brand.

The product packaging maintains the witty design unique to This Africa products, emphasizing brand unity. It also features a white and blue tone and glacier imagery to represent the cool and clean characteristics of the product.

The This Africa brand has gained high popularity mainly among young consumers seeking differentiated flavors, with products released sequentially starting from ‘This Africa Rula’ in 2013, followed by ‘This Africa Mola’ and ‘This Africa Ice Jack.’ Notably, the newly launched This Africa Ice Coola is the first odor-reducing product in the This Africa brand.

The tar and nicotine contents are 2.5 mg and 0.15 mg respectively, and the price is 4,500 KRW per pack.

This content was produced with the assistance of AI translation services.