"K-pop Star Snap" SKT JumpAR Features 'Surreal AR Camera'

[Asia Economy Reporter Seulgina Cho] SK Telecom announced that its 5GX AR service Jump AR will transform into the ‘Hyperreal AR Camera’ app starting from the 20th. The existing service user interface (UI) has been revamped to prominently feature a simple and intuitive AR camera function.

Jump AR users can see the AR camera screen immediately upon launching the app. By selecting AR content displayed as emoticons at the bottom of the screen, 3D images instantly appear on the screen. Photos taken can be easily shared with others by pressing the ‘Share’ button. The AR camera function supports both front and rear cameras, as well as photo and video shooting.

Jump AR offers a variety of AR content with realistic movements and sound effects, including ▲K-pop singers ▲pets and rare animals ▲LoL (League of Legends) game characters ▲movie Troll characters ▲mini animals dressed in KBO League team uniforms ▲Jurassic dinosaurs ▲Deoksugung Palace pavilions. Additionally, it provides various face mask features that users can apply to their faces, such as the king and queen reincarnation filter, LCK team cheering tools, and vampire masks.

Jump AR users can summon 3D content according to their preferences and freely adjust the position and size within the screen to take fun photos.

For example, a fan of the K-pop group Super Junior can summon member Choi Siwon to take a photo together while making a heart-shaped pose. A LoL game enthusiast can call the popular champion character Yasuo wielding a weapon to take photos that look like a duel. Children who love animals can summon cute animal characters to capture photos full of innocence.

The movements of the 3D content have become even more natural with SK Telecom’s latest AR technology. Using Inverse Kinematics technology, animals can move to locations designated by users or turn their heads following the user’s gaze. Moreover, with Facial Retargeting technology, the expressions of face masks instantly change according to the user’s facial movements.

SK Telecom plans to continuously expand AR content within the Jump AR app through Jump Studio, which produces mixed reality content. The recent average monthly number of Jump AR app users has approximately doubled compared to before the COVID-19 pandemic.

From July 20 to August 20, users who participate in the survey event within the Jump AR app will have a chance to win free prizes through a draw, including ▲KakaoTalk ‘Jump Nyangi’ emoticons (500 winners) ▲travel pouches (200 winners) ▲mini speakers (200 winners).

Jeon Jinsoo, Head of SK Telecom’s 5GX Service Business Division, emphasized, “The newly revamped Jump AR provides a simple and intuitive AR camera function,” adding, “We will continue to increase high-quality content so that customers can enjoy a variety of AR content.”

This content was produced with the assistance of AI translation services.