HiteJinro, Isul Toktok Package Renewal

[Asia Economy Reporter Lee Seon-ae] The fruit carbonated alcoholic beverage Isul Tok Tok is getting a new look.

HiteJinro announced on the 19th that it will renew the packaging of 'Isul Tok Tok,' which has led the domestic fruit carbonated alcoholic beverage market, and expand the market.

This renewal is the first packaging renewal since its launch in 2016, focusing on a package design that highlights the product's characteristics while maintaining the taste, alcohol content, and price of the highly satisfactory product. The design emphasizes the strengths of Isul Tok Tok, the fruit and the Boksuni character, visually expressing in a cute way that the rich sweetness of the fruit can be enjoyed lightly. In addition, the product concept of 'pleasantly rosy' was applied to the top front of the label to emphasize the feature of Isul Tok Tok that can be comfortably enjoyed anytime and anywhere.

Launched in 2016, Isul Tok Tok comes in two flavors: peach flavor, which is white wine-based with added peach juice and carbonation, and pineapple flavor, which contains pineapple juice. With an alcohol content of 3 degrees, its fresh, sweet, and sparkling taste captured the hearts of women in their 20s and 30s, leading the carbonated alcoholic beverage craze. In particular, it attracted attention with differentiated marketing activities from existing liquor brands, such as beauty marketing, which was the first attempt in the liquor industry, and unique 'shop-in-shop' events at hot places like dessert cafes and beauty shops located in major commercial areas such as Gangnam and Hongdae.

Executive Director Oh Seong-taek said, "Isul Tok Tok, which can be comfortably enjoyed anytime and anywhere, has been revamped reflecting the demands and zeitgeist of female consumers in their 20s and 30s who always pursue newness and diversity," adding, "We will continue to introduce products that meet various consumer needs and lead the growth of the domestic liquor market."

This content was produced with the assistance of AI translation services.