The Alcohol and Beverage Industry Also Sees Hot Popularity of 'Limited Edition Goods'

OB Beer, Hite, and Others Showcase T-Shirts and Two-Drop Glasses
Coca-Cola Unveils Concept Goods for Home Cinema, Picnic, Camping, and More

[Asia Economy Reporter Choi Saeng-hye] As limited edition goods released by Starbucks, Hollys Coffee, and others continue to spark sell-out crazes and maintain their hot popularity, the alcoholic beverage and beverage industries have also introduced limited edition goods to capture the hearts of goods enthusiasts. This is an effort to provide experiences beyond the brand in various fields and communicate with young consumers.

According to related industries on the 19th, OB Beer’s OB Lager launched a collaboration collection with the global fashion brand Guess starting from the 14th. The ‘OB Lager X Guess Collaboration’ products feature four types of T-shirts and one type of hat combining OB Lager’s signature character ‘Lalabear’ and Guess’s main symbol, the triangle logo, under the theme ‘OB Meets Guess.’

The T-shirt products offer diverse designs such as Lalabear holding the Guess logo and Lalabear wearing a Guess hat. The colors include seven options to satisfy various consumer demands, including basic white and black, as well as blue, green, and gray. The hat features an image that exquisitely combines Lalabear’s face and the Guess logo. The colors are white and blue.

The collaboration products were pre-released on the Guess online mall and Seoul Store Mall from the 14th. Starting from the 17th, sales began at four Guess directly operated stores located in Lotte World Mall, Starfield Hanam, Starfield Goyang, and Songdo Triple Street, as well as eight department stores and five Guess agency stores. The price is 28,000 KRW each for T-shirts and hats. Sales will continue until stocks run out.

HiteJinro’s ‘Yojeum So-mac Goods Exhibition’ first release, the Two-Drop Glass, proved its popularity by selling out. The 2,000 Two-Drop Glasses, part of the ‘Yojeum So-mac Goods Exhibition’ first release held in collaboration with open market 11st, sold out within 90 seconds of the start of sales. The Two-Drop Glass is the latest work in the One-Drop Glass series, which had recorded a sell-out legend, and it is twice the capacity of the One-Drop Glass, raising expectations for collection even before sales began.

Coca-Cola is running a limited edition goods giveaway event until the 31st of next month on the ‘Co-K Play’ app. Participants can choose one of three themes?‘Home Cinema,’ ‘Picnic,’ or ‘Camping’?to make the repetitive summer daily life special without going far and enter the event.

During the event period, a total of 450 people will be selected weekly by drawing, with 150 winners per theme (50 first prize winners, 100 second prize winners), to receive limited edition goods specially produced by Coca-Cola. All winners will additionally receive a ‘Coca-Cola Summer Package 350ml 1 box (24 cans)’ and five posters of Coca-Cola model Park Bo-gum.

The limited edition goods prepared as prizes are packed with practical and stylishly designed items to enjoy the new summer more thrillingly. For the ‘Home Cinema’ theme first prize, the prizes include ▲beam projector ▲Bang & Olufsen Bluetooth speaker ▲sandwich maker ▲two Coca-Cola cushions. The ‘Picnic’ theme first prize includes ▲table & chairs (2) in collaboration with outdoor brand Helinox ▲picnic mat ▲picnic cooler ▲cooler bag. The ‘Camping’ theme first prize includes ▲tent ▲grill ▲disposable camera ▲portable pot.

Participants can enter the event once with 50 points on the Co-K Play app. Points can be easily accumulated by experiencing the app’s game, camera, and video menus. Winners are announced every Monday.

This content was produced with the assistance of AI translation services.