GS25 Donates to Military Units in Daegu and Gyeongbuk for COVID-19 Prevention

On the 16th, Sangmok Kim, GS25 Division 4 Head (front row, first from the right), and Yoonjung Park, Chairman of the GS25 Store Owners Association (second row, first from the right), are delivering goods to Corporal Jinho Kim (front row, first from the left) and Inchang Lee, Dong-gu Regional Commander (second row, first from the left).

[Asia Economy Reporter Cha Min-young] Convenience store GS25 announced on the 17th that it delivered the gratitude and support collected through the ‘Jinsim Gomabgun’ campaign last June to the soldiers of the 50th Division Hwarang Brigade in Daegu and Gyeongbuk.

The 50th Division Hwarang Brigade was selected upon the recommendation of the Ministry of National Defense in recognition of their efforts in quarantine activities in the Daegu and Gyeongbuk areas in response to the novel coronavirus infection (COVID-19).

GS25 visited the 50th Division Hwarang Brigade located in Daegu the day before and delivered consolation supplies. Park Yoon-jung, chairman of the GS25 Store Owners Association, Kim Sang-mok, head of GS25’s 4th division, and other executives delivered items such as sun serum, hand sanitizer, snacks, and beverages to Hwarang Brigade Commander Ko Young-jun, full-time reserve officers, and soldiers.

This event was prepared with donations collected through customers purchasing lunchboxes with the Jinsim Gomabgun sticker at GS25 during June and through sponsorship funds from KB Kookmin Card’s Narang Sarang Card via the ‘My Own Refrigerator’ app. About 2.5 million lunchboxes and planned products were sold, and approximately 13,000 customers participated in support comments and the event supporting the military personnel.

The Jinsim Gomabgun campaign is an ongoing event held throughout the year to commemorate the 70th anniversary of the Korean War and the 30th anniversary of GS25’s launch. It expresses support and gratitude to the soldiers who have dedicated themselves to the country and its people over the past 70 years.

Park Jun-hyung, manager of the GS25 marketing team, said, “We conducted the Jinsim Gomabgun campaign to deliver our gratitude and support to the soldiers who dedicate themselves to the country and its people, and we were encouraged by the unexpectedly large number of voluntary comments and support from customers. We will continue to carry out activities that convey our gratitude not only to the soldiers but also to various people who work hard for the Republic of Korea.”

This content was produced with the assistance of AI translation services.