LF JILLSTUART SPORT, Recruiting Fansumer 1st Generation

[Asia Economy Reporter Yujin Cho] Lifestyle culture company LF (CEO Oh Gyusik)'s lifestyle sportswear brand Jil Stuart Sports announced on the 16th that it is recruiting the first generation of customer participation product planning group 'Jil Stuart Sports Fansumer' until the 26th.

Fansumer is a compound word of 'fan' and 'consumer,' referring to active consumers who go beyond simple consumption to directly participate in the planning and development process of products and content, nurturing the brand and products. Recently, fansumers have been active as idea banks that breathe new life into brands in the distribution industry.

Jil Stuart Sports introduced the fansumer system for the first time within the brand to communicate with the millennial generation and actively reflect customers' opinions in products.

Jil Stuart Sports Fansumers will carry out product planning and promotional activities for the next spring and summer season, participating in regular monthly meetings and product evaluations. Through the project, they will have a meaningful opportunity to launch products they directly planned, and consumers will be provided with approximately 1.5 million KRW worth of new brand products. The activity period is four months, from August to November.

To apply, interested individuals must repost the Jil Stuart Sports Fansumer recruitment news on their social network service (SNS) and submit the application form via email. Anyone in their 20s who is interested in fashion can participate. A total of 00 people will be selected, and the first-round successful candidates will be announced individually on the 28th.

Kim Hyuk, head of the Jil Stuart Sports division at LF, said, “Recently, fansumers who participate in the entire product development process, including planning, manufacturing, distribution, and promotion, are playing the role of true creators of the brand,” adding, “Through a special project growing together with fansumers, we will continuously develop innovative products that thoroughly meet the lifestyle and needs of the actual brand target customers.”

Meanwhile, detailed news about the recruitment of the first generation of Jil Stuart Sports fansumers can be found on the brand’s official SNS accounts.

This content was produced with the assistance of AI translation services.