B.Y. and Black Yak Sign Business Agreement with Jeollanam-do

[Asia Economy Reporter Yujin Cho] BYN Black Yak (Chairman Kang Tae-seon) announced on the 16th that it has signed a business agreement with Jeollanam-do to promote sustainable island development along the beautiful southern coast.

The business agreement ceremony held the day before at the Jeollanam-do Provincial Office was attended by Black Yak Chairman Kang Tae-seon, Jeollanam-do Governor Kim Young-rok, and other officials. Starting with this agreement, Black Yak will share the accumulated know-how of operating various outdoor programs of the app-based hiking community platform Black Yak Alpine Club (BAC) with Jeollanam-do. BAC is the largest hiking community platform in Korea, with 160,000 challengers actively participating.

Chairman Kang Tae-sun of BYN Black Yak (right in the photo) and Kim Young-rok, Governor of Jeollanam-do, are taking a commemorative photo after the business agreement ceremony.

Black Yak expanded a pilot project previously operated within BAC to deliver a unique outdoor experience on islands where mountains meet the sea, officially launching it as the ‘Island & Mountain 100’ program last April. This program includes 41 islands in Jeollanam-do, and at its launch, a BAC campaign featuring brand ambassador Kang Ha-neul capturing the exotic scenery of Geumo Island in Yeosu was conducted through video. Thanks to this, about 4,000 challengers have visited the Jeollanam-do islands to certify their participation in the program since April.

To attract even more BAC challengers, Jeollanam-do’s islands will be selected as the ‘Island & Mountain’ of the month, showcasing various content, and a ‘Jeollanam-do Island Travel Lecture’ will be opened and operated at the Black Yak Alpine Club Center.

In addition to promoting the islands, from September, after the summer vacation season ends, a beachcombing project to collect marine debris on Jeollanam-do island beaches will be operated for two months to lead efforts in preserving the clean island ecosystem. Furthermore, starting next year, the ‘Yak Hyo (孝) Box’ project, which delivers daily necessities to elderly people living alone during Family Month every year, will be expanded to include the islands.

Chairman Kang Tae-seon said, “As domestic travel is once again gaining attention due to COVID-19, we will join forces with Jeollanam-do to propose various content highlighting the unique charms of each island and make them known to many people.”

This content was produced with the assistance of AI translation services.