Paris Baguette Silky Roll Cake Sales Doubled After Guinness Record Registration

[Asia Economy Reporter Lee Seon-ae] Paris Baguette announced on the 16th that the daily average sales of its steady seller product, the ‘Silky Roll Cake,’ more than doubled after receiving the Guinness World Record certification in June for being the ‘world’s best-selling roll cake.’

The Silky Roll Cake, which has maintained steady popularity for the past 32 years with its inimitable taste and quality, is now entering a second heyday following the recent Guinness certification.

Reignited by the Guinness listing, the Silky Roll Cake has gained word-of-mouth popularity especially among young consumers and is being reappraised as a special gift to commemorate meaningful occasions, often referred to as the ‘Guinness Roll.’

A Paris Baguette official said, "The steady taste, quality, and traditional image maintained over 32 years combined with the Guinness certification are creating a sensation. We will continue to research and develop various steady seller products to discover the ‘second Silky Roll Cake.’"

Meanwhile, Paris Baguette’s Silky Roll Cake sold over 12 million units across five countries?Korea, China, the United States, Singapore, and Vietnam?over five years (January 2015 to December 2019), earning recognition from Guinness World Records as the ‘world’s best-selling roll cake.’ When converted to length, the sold products measure approximately 3,000 km, which is 9,300 times the height of the Eiffel Tower in France (300 m) and 339 times the height of Mount Everest (8,848 m).

This content was produced with the assistance of AI translation services.