Innisfree and Hong Yunhwa's Chobok Live Commerce

[Asia Economy Reporter Yujin Cho] Natural cosmetics brand Innisfree is conducting live commerce while selling a summer skin care limited package “Mogong Kwaegam Watdak” to celebrate Chobok, the first of the three hottest days of summer.

This package consists of products that enhance skin condition during the hot Boknal days, including Innisfree’s representative pore care item that became a ten million seller ▲Super Volcanic Pore Clay Mask 2X, along with ▲Pack Brush Oil Massage which is good to use together, and ▲Volcanic Blackhead Out Balm that melts blackheads. On this day only, various pore care products can be purchased at about 30% cheaper than the consumer price.

Additionally, a ‘100% Winning Roulette Event’ will be held for customers who purchase the Chobok limited package. By participating in the roulette event, customers can receive various prizes such as ‘BBQ Chicken Coupon,’ ‘Beauty Points,’ ‘Additional Super Volcanic Pore Clay Mask 2X,’ and ‘20% Discount Coupon.’

To commemorate the package launch, a live commerce broadcast ‘Inni Live’ for members of the official Innisfree shopping mall will also be held on the Innisfree shopping app.

The live broadcast will start at 8 p.m. on the same day, featuring comedian Hong Yunhwa, known as a happiness ambassador, who will comically introduce pore care methods for summer. Various discount benefits will also be provided for live viewers.

An Innisfree official stated, “We prepared the live broadcast to cool down the skin and wallets of customers exhausted by the midsummer heat,” and added, “We will continue to provide customers with unique enjoyment and benefits through various live broadcast contents.”

This content was produced with the assistance of AI translation services.