Amorepacific Holds Online Entrance Ceremony for Digital Environment Camp
[Asia Economy Reporter Yujin Cho] Amorepacific announced on the 16th that it held the online entrance ceremony for the digital summer environmental camp '2020 Love the Earth' on the 11th.
Considering social distancing in daily life, this environmental camp was conducted in an untact (contactless) manner. Fifty elementary school students (5th and 6th graders) selected from across the country accessed the online entrance ceremony through a video conferencing system from various locations such as their homes, vacation spots, and inside KTX trains.
From unboxing eco-friendly gift sets prepared by Amorepacific to real-time environmental quiz competitions via the website, various programs were held from the first day, and all programs were broadcast live on YouTube.
A team of five expert mentors, consisting of specialists in video content production, green design, environmental education, upcycling, and climate change, also participated in the online entrance ceremony.
Going forward, the child participants will engage in activities such as a plogging mission?jogging while picking up trash?an online environmental talk show discussing plastic issues with environmental experts, a plastic-free challenge to live without plastic, and creating their own environmental campaign films. The completed content will be shared with the public through social networking services (SNS) and YouTube.
Amorepacific’s environmental camp is a continuation of the 'Pacific Summer Environmental Camp' launched in September 1993 by the Pacific Group (now Amorepacific Group) to practice environmental responsibility as part of the 'Infinite Responsibility Principle' declared at that time.
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This digital environmental camp was also planned with the purpose of fostering 'Children Eco Creators' who understand Amorepacific Group’s sustainable management vision and can respond to plastic issues with creative and flexible thinking.
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