Shilla Duty Free, Selling Duty-Free Stock at Seoul Store... First 500 Japanese Customers in Line
Sale of Inventory Items from Fashion, Sunglasses, and Watch Brands
600 Products from 26 Brands Including Bottega Veneta and Fendi
Up to 50% Off Compared to Duty-Free Store Prices
[Asia Economy Reporter Lim Hye-sun] Following the Korea Customs Service's approval to allow the sale of duty-free inventory products in certain common areas within duty-free shops, Shilla Duty Free will begin selling duty-free inventory products offline, following its online sales.
Shilla Duty Free announced on the 16th that it will sell duty-free inventory products at a special event hall in its Seoul branch located in Jangchung-dong, Jung-gu, Seoul, from the 21st to the 26th. To comply with COVID-19 prevention guidelines, Shilla Duty Free will limit daily admission to about 400 to 500 people on a first-come, first-served basis. Each group admission will be limited to a maximum of 20 people, with a shopping time of 20 minutes. The event hall will operate from 10 a.m. to 5:30 p.m., and entry tickets will be distributed at the main entrance on the first floor of the Seoul branch.
Additionally, to enter the event hall, visitors must be members of Shilla Duty Free. Those who download the Shilla Duty Free application (app) and register in advance can enter more quickly.
The brands on sale include luxury fashion brands such as Bottega Veneta, Loewe, Givenchy, and Bally, as well as sunglasses brands like Gucci, Saint Laurent, Balenciaga, and Dior, and watch brands including Daniel Wellington, Seiko, Rosemont, and Ferragamo.
Featured products include the Givenchy Pandora handbag, Bally men's sneakers, and Seiko Premier line watches. Prices are discounted up to 50% compared to regular duty-free prices.
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Earlier, from the end of last month, Shilla Duty Free sold 1,080 inventory items from 31 brands including Givenchy, Fendi, Prada, Bally, Valentino, Balenciaga, Breitling, and Frederique Constant through its own travel product brokerage platform, Shilla Trip, in four rounds. Shilla Duty Free plans to continuously add new brands and continue selling inventory products through its own online and offline channels such as 'Shilla Duty Free Seoul Branch' and 'Shilla Trip.'
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