Klorane "Introducing My Companion Plant"

[Asia Economy Reporter Yujin Cho] European haircare brand Klorane announced on the 16th that it will hold the 'Green Hearts' event, where participants introduce their own companion plants, as part of the Botany for Change project by the Klorane Botanical Foundation.

The Botany for Change project by the Klorane Botanical Foundation emphasizes the importance of preserving plant heritage and is a social contribution campaign that transforms spaces in various cities around the world every year. Last May, as part of the Klorane Botanical Foundation project, a plant garden contest event was held at Seoul 7017.

The Green Hearts event was planned as a meaningful way to easily participate from home to protect nature and plants. To participate, follow the Klorane account and upload a photo of your companion plant on your own account with the designated hashtag.

Through a draw, one person will receive Klorane products worth approximately 1 million KRW, and four people will receive the four-piece Klorane Aquamint line. The event is open for participation on Klorane's Instagram until the 24th.

Additionally, for each post submitted in this event, 1,000 KRW will be accumulated and donated to cover the maintenance costs of the 'Chosok Garden' at Seoul 7017.

A Klorane representative said, "With more time spent at home due to the COVID-19 issue, we have prepared an event where people can plant small plants in pots and heal with green energy," adding, "We hope people will reflect on the importance of preserving plant heritage together with the Klorane Botanical Foundation."

Detailed information about the Klorane Botanical Foundation and related events can be found on Klorane's official Instagram.

This content was produced with the assistance of AI translation services.