Baekmidang Opens Store in China Disneytown
[Asia Economy Reporter Lee Seon-ae] Baekmidang announced on the 16th that it has opened Baekmidang in Disney Town, located in Shanghai Disney Resort, as the first domestic company to do so in China.
Baekmidang continues its efforts to promote the brand, which means "sharing a healthy and enjoyable food culture through as many as one hundred different flavors."
These efforts led to a full-scale entry last year after signing a partnership agreement with New World Group. Following the opening of the first Baekmidang store in August last year at Shanghai K11 Art Mall, the second store was opened in the famous landmark Disney Town.
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Baekmidang plans to develop three menu items each quarter exclusively for the Disney Town store. For this quarter, they will introduce Baekmidang Dalgona Affogato, Special Melon Ice Cream, and Double Chocolate Ice Cream as Disney limited special menu items.
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