Shinsegae TV Shopping Hosts 'MCM Brand Special Sale' via Naver Shopping Live
[Asia Economy Reporter Seungjin Lee] Shinsegae TV Shopping announced on the 16th that it will conduct a Naver Shopping mobile live broadcast in collaboration with the global luxury brand MCM.
This mobile live broadcast was planned as a collaborative broadcast to strengthen the brand awareness of the existing mobile live commerce program "Ossak Live" operated by Shinsegae TV Shopping, and to commemorate the entry of "Ossak Live" into Naver Shopping Live scheduled for August.
The broadcast will be held at 7:30 PM on the same day from the flagship store on the first floor of MCM headquarters, showcasing more than 20 products including MCM signature backpacks and mini bags at a shocking discount of up to 55%.
The signature backpack items of the MCM brand will be sold starting from 276,300 KRW, and the popular Patricia mini bag line will be available for limited quantity purchase starting from 402,300 KRW.
In addition to product sales, an untact concept fashion show will be presented, offering viewers visual enjoyment through unique production tailored to the COVID-19 era.
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Im Seongsin, head of the Media Commerce Team at Shinsegae TV Shopping, said, "Since Shinsegae TV Shopping first started mobile live broadcasting in the T-commerce industry in 2019, we have continued to make challenging attempts," adding, "We expect the expansion of live commerce broadcast participation by luxury brand companies through this entry into Naver Shopping Live and collaborative broadcast."
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