Samgyetang and Eel Porridge for Dogs... SSG.com Sees 150% Increase in Health Food Sales

Sales Increase Together on Chobok

[Asia Economy Reporter Cha Min-young] As the number of ‘pet fam’ who consider pets as family members increases, sales of health food products exclusively for pets have surged this year.

SSG.com announced on the 16th that after analyzing data for about 35 days from June 1 to July 15 around the first heat of summer (Chobok), sales of health food products for pets increased by 150% compared to last year. The number of products handled also tripled compared to two years ago.

In particular, this year, demand increased due to the combination of the heatwave and the novel coronavirus disease (COVID-19). When customers chose health foods, they also purchased products for their pets, resulting in simultaneous sales growth. This highlights the phenomenon of taking care of pets on specific anniversaries.

In fact, the proportion of health and tonic food products in the pet category has been increasing every year. As of this day, nutritional supplements, snacks, and health foods account for about 15% of total sales in the pet category on SSG.com.

Popular representative products include ‘Goobne Duman Chicken Breast,’ ‘The Dog Handmade Samgyetang,’ ‘The Dog Healthy Duck Baeksuk,’ and ‘Dolo Kitchen Masterpiece Health Food Eel Porridge.’ At the end of July, a health food concept ‘Jogong Herbal Health Samgyetang Jeon’ made by a Korean medicine doctor is also scheduled to be launched.

Accordingly, SSG.com plans to hold special events with partners. Until the 29th, through the project funding platform ‘Ururu,’ the ‘Dolo Box PET Vacation Package,’ which includes a dog life jacket, pet towel, and two samgyetang porridges, will be sold at 29,900 KRW, a 40% discount from the regular price. The ‘Anycare Immune Multi Powder 15 types’ will also be offered at a 30% discount until the 31st.

Lee Hyun-jung, a buyer in charge of pets at SSG.com’s Lifestyle Team, said, “In addition to premium feed, special health food menus that are good enough for humans to eat are being released in small portions and individually packaged as home meal replacements (HMR). It is characterized by using marketing techniques similar to those targeting humans.”

Choi Taek-won, head of sales at SSG.com, stated, “We will further strengthen the product assortment and competitiveness in food, fashion, and other categories targeting the gradually expanding pet market until the end of the year.”

This content was produced with the assistance of AI translation services.