Preference for Close-Range Outdoor Activities Due to COVID-19
Reflecting High Demand for Sportswear

Lotte Homeshopping Offers Up to 73% Discount on Language Wear and Sports Brands View original image


[Asia Economy Reporter Lim Hye-sun] Lotte Homeshopping will hold a special broadcast from the 16th to the 19th, offering discounts of up to 73% on underwear and leisure sports brands, along with 10% reward points on purchase amounts.


According to Lotte Homeshopping, as preferences for nearby outdoor activities increased due to the novel coronavirus infection (COVID-19), the number of sportswear orders on Lotte Homeshopping grew by 90% compared to the same period last year (March 1 to July 14), and tracksuits increased by more than 30%. Additionally, underwear orders rose by over 35% due to seasonal factors. Accordingly, Lotte Homeshopping will focus on popular sportswear brands such as Hummel, Jeep, and PGA. In particular, cost-effective set products including jackets, pants, T-shirts, and hats will be sold at reasonable prices ranging from 30,000 to 50,000 KRW.



On the 17th at 5:40 PM, the Danish sports brand 'Hummel's' 'Men's and Women's Packable Tracksuit' will be sold at a 44% discount. The set includes a jacket and pants, and since its launch last May, it has surpassed 6,000 sets ordered, gaining popularity for its high-performance fabric and practical design. Following this, a set of three Jeep T-shirts and hats will be sold in the 40,000 KRW range. On the 18th at 6:15 AM, due to increased golf course visitors amid COVID-19, demand for golf wear has risen, and PGA's three types of golf pants will be offered at a 26% discount. Also, as underwear demand surges in summer due to heavy sweating, Just My Size underwear will be sold at special prices during broadcasts at 4:25 PM on the 18th and 10:35 PM on the 19th. 'Just My Size' is Lotte Homeshopping's representative underwear brand, having surpassed 130,000 sets ordered and 16 billion KRW in order amounts this year alone.


This content was produced with the assistance of AI translation services.

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