Binggrae 'Deowi Sanyang' Launches Environmental Ministry Campaign Package Product

Published 15 Jul.2020 09:31(KST)

[Asia Economy Reporter Choi Saeng-hye] Binggrae's ice cream brand Dowisanyang announced on the 15th that it will support the heatwave campaign conducted by the Ministry of Environment and the Korea Climate Environment Network.

Unlike typical ice cream products that use plastic or film as packaging materials, Binggrae Dowisanyang uses eco-friendly paper materials. In addition, it applies flexographic printing, an eco-friendly printing method, significantly reducing residual solvents compared to the conventional gravure printing method.

Combining these eco-friendly elements of Dowisanyang, a special package product engraved with the campaign slogan "Lower the Earth's temperature with low-carbon eco-friendly living" will be introduced. A portion of the proceeds from this Dowisanyang special package product will be donated to projects supporting vulnerable groups during heatwaves.

Besides the Dowisanyang special package product, Binggrae is also participating in the Ministry of Environment’s support projects for heatwave-vulnerable groups. On the 3rd, Binggrae attended a climate action campaign meeting held by Minister of Environment Cho Myung-rae at Gwangmyeong City Hall, where they delivered cool sleeves, towels, and Melona toothbrushes for heatwave-vulnerable groups.

Binggrae’s eco-friendly efforts do not stop there. Through the development of eco-friendly packaging, Binggrae strives to reduce carbon dioxide emissions and waste output. For the first time in the industry, calcium carbonate was mixed into Yoplait cups to reduce plastic usage, and recycled materials are used in the production of Banana Flavored Milk containers to lower carbon dioxide emissions.

Banana Flavored Milk, which accounts for the largest sales share among Binggrae products, set its campaign strategy on eco-friendliness this year. Through crowdfunding, Binggrae produced a tool called "Bunbastic (Banana Flavored Milk Stick that makes separation and disposal easier)" that helps recycle Banana Flavored Milk bottles by facilitating easy separation and disposal. All proceeds from the funding were donated to environmental organizations. Additionally, with IU as the model, the "Protect the Peel Banana" campaign is underway, along with the "Tteutmeok (Tear and Eat)" campaign conveying messages about proper waste separation.

A Binggrae official stated, "We expect that corporate eco-friendly efforts will increasingly become an essential consideration in management," and added, "Binggrae will continue to support eco-friendly campaigns and heatwave-vulnerable group support projects, including those by the Ministry of Environment."