'Bibigo' Health Food Sales Triple in 2 Weeks... CJ CheilJedang Hosts 'Health Food Battle'

[Asia Economy Reporter Choi Saeng-hye] CJ CheilJedang announced on the 15th that sales of health food concept products such as Bibigo Samgyetang increased about threefold compared to the previous two weeks during the two weeks from the 1st to the 14th. Recently, due to the trend of ‘contactless’ and preference for home dining, consumers are increasingly enjoying health foods conveniently at home rather than dining out.

CJ CheilJedang’s representative health food products include ‘Bibigo Samgyetang’ and ‘Bibigo Nokdu Chicken Porridge’ made with chicken, a health ingredient, as well as ‘Bibigo Chueotang’ simmered with domestic mudfish, and ‘Bibigo Bulnakjuk’ containing large pieces of bulgogi and octopus. These products are especially preferred in summer as they allow consumers to enjoy the taste and quality of health foods usually eaten at restaurants conveniently at home.

Moreover, this summer, the demand is expected to expand further as more people prefer to stay at home rather than visiting crowded health food specialty restaurants. In particular, Bibigo Samgyetang is very popular because it offers a high-quality taste comparable to specialty Samgyetang restaurants by adding a deep aroma with domestic fresh ginseng to the broth, while its price is half that of dining out.

To mark the peak season for health home meal replacements (HMR), CJ CheilJedang is holding a ‘Bibigo Health Food Grand Sale’ event at major supermarkets nationwide for about two months starting early this month. The event features popular summer health food menus for revitalization, focusing on Bibigo soup dishes such as Bibigo Samgyetang, Bibigo Galbitang, Bibigo Chueotang, and Bibigo porridges including Bibigo Nokdu Chicken Porridge, Bibigo Nurungji Chicken Baeksuk Porridge, and Bibigo Bulnakjuk.

Starting from the 20th, CJ CheilJedang’s food specialty mall CJ The Market will also launch a health food gift set called ‘Bok Teojineun Boknal Set’. It consists of Bibigo Samgyetang, Bibigo Korean Beef Bone Soup, Bibigo Nokdu Chicken Porridge, and Bibigo Bulnakjuk, and will be sold at 22,900 KRW for a limited quantity of 1,000 sets.

This content was produced with the assistance of AI translation services.