Homeplus Special, 2nd Anniversary Launch Sale

[Asia Economy Reporter Seungjin Lee] Homeplus announced on the 15th that it will hold a large-scale promotional event until the 29th at 20 Homeplus Special stores nationwide and on ‘The Club’ online mall to celebrate the 2nd anniversary of the launch of its 'Special stores.'

Launched in 2018, Homeplus Special is a new concept hybrid store that combines the strengths of large supermarkets and warehouse discount stores. It gathers key products from each channel to provide convenience not only for single-person households but also for self-employed customers who prefer bulk products. Unlike traditional warehouse discount stores, it can be used without a separate annual fee, enhancing shopping convenience for consumers.

To commemorate the 2nd anniversary of Homeplus Special, a total of about 2,700 products ranging from fresh foods to processed foods, daily necessities, and home appliances will be sold at discounts of up to 50%, along with various events.

First, through the ‘Daily Shopping Special Price’ event, popular food items will be offered at shockingly low prices. Nature Chicken (on the 18th and 19th) will be sold at 2,990 KRW per one chicken per person, and Wando abalone (on the 16th and 17th) will be offered at 1,000 KRW per abalone. Additionally, about 680 fresh food items will be offered at up to 30% lower prices over two weeks.

Through the ‘Lucky Chance’ event, cooking oil, dish detergent, sanitary pads, and coffee beans will be offered as 1+1 deals, while biscuits and Geomramyeon will be offered as 2+1 deals. In addition, about 800 major processed foods and popular daily necessities will be sold at discounts of up to 50%.

Limited edition products available only at the Special event have also been prepared. Retro-designed Lotte Confectionery Retro Gift Sets, Rugbox camping auto reels, and Oxford Jjanggu Houses can be purchased at affordable prices. Clothing, water play items, car accessories, and home appliances for summer vacation preparation will be offered at special prices, and about 70 Hooring car accessories for vehicle maintenance during the vacation season will be sold at up to 50% discount for one day on the 18th.

Furthermore, to mark the 2nd anniversary of the Special launch, Homeplus has also released the ‘Homeplus Special Shinhan Card’ to reduce the purchasing burden for self-employed customers who buy large quantities. This card offers industry-leading point accumulation rates and benefits, such as earning up to 7% (up to 30,000 KRW) of the payment amount in points depending on the previous month’s spending when paying at Homeplus.

Lee Changsoo, Head of Trade Marketing at Homeplus, said, “This event was prepared to repay the support of customers who visited the Special stores and to reduce the burden of grocery prices during these difficult times for everyone.” He added, “We will continue to provide various benefits and services to support convenient shopping for customers and to expand win-win cooperation with self-employed customers who have been further burdened by the COVID-19 crisis.”

This content was produced with the assistance of AI translation services.