Ediya Coffee Launches Three Refreshing Color Variants of 'Extra Cold Cup'

[Asia Economy Reporter Lee Seon-ae] Ediya Coffee launched three types of ‘Extra Cold Cups’ featuring refreshing pastel tones on the 15th to welcome the summer season.

The three types of ‘Ediya Extra Cold Cups’ are ice beverage-exclusive cups presented in pastel colors reminiscent of colorful ice cream. With eye-catching colors and a modern, simple design, they allow individuals to express their unique personality anytime, anywhere.

Ediya Coffee’s three MD products come in lively ‘Lemon’, bright and lovely ‘Purple’, and ‘Sky Blue’ resembling the blue summer sky, enabling consumers to choose products according to their preferences. With a capacity of 650ml, they can hold Ediya’s extra beverages generously, and the bottom is slimly designed to fit comfortably in one hand, enhancing convenience.

In line with the growing trend of environmentally conscious consumers, the cups include reusable dedicated straws. Additionally, a straw cleaning brush is provided for easy hygiene management.

Considering the characteristics of the summer season with many outings, functionality has been enhanced. The interior is made with a double-wall structure, providing excellent cooling performance and preventing condensation even when storing cold drinks for a long time. The body is made of stainless steel, and the straw is made of Tritan, ensuring high durability for long-term use. The price of the new product ‘Ediya Extra Cold Cup’ is 19,000 won.

Kim Ju-ye, Head of Marketing, said, “This Extra Cold Cup was launched for MZ generation customers who want to express their own sensibility through goods,” adding, “We plan to continue introducing a variety of unique MD products that can only be found at Ediya.”

This content was produced with the assistance of AI translation services.