Orion's Three Online-Exclusive Brands Surpass 25,000 Sets Sold in Just One Month

[Asia Economy Reporter Choi Saeng-hye] Orion announced on the 15th that its online-exclusive brand ‘Orion#GansigiPillyohae’ series of three products surpassed 25,000 sets sold within one month of launch.

The GansigiPillyohae series is a planned product released exclusively online, reflecting the recent premium convenience trend by catering to consumers' snack demands according to TPO (time, place, occasion). Popular snacks such as Choco Pie, protein bars, Pokachip, and Kkobukchip are packaged in three concepts: ‘Everyone’s Snack’, ‘Need Chocolate’, and ‘Mouth is Bored’, each in their own dedicated packaging.

They can be easily purchased on major online shopping malls such as Coupang, SSG.com, and Kakao Shopping, and are made with eco-friendly ‘one-stop packaging’ that allows for packaging, storage, and display all at once, gaining great popularity as group snacks for companies and academies. In particular, the two types ‘Everyone’s Snack’, which contains snacks loved by all ages such as Choco Pie, and ‘Need Chocolate’, which includes desserts like Choco Song-i that can be enjoyed without burden, sold out completely within two weeks of release, prompting an increase in production.

Recently, these products have become popular as essential items for outdoor activities among camping enthusiasts and car campers (people who sleep and stay in their cars), praised for their portability and variety of snacks.

To celebrate surpassing 25,000 sets sold, Orion plans to specially provide 10,000 limited summer stickers featuring Orion product images starting next month.

This content was produced with the assistance of AI translation services.