Reclusive Loners and Neighbors in Crisis Found by 'Daeseon Soju'

Daesun Joojo Partners with Haeundae-gu to Promote Discovery of Welfare Blind Spots
MOU Signed on the 14th at Haeundae-gu Office for 'Welfare Blind Spot Discovery Zone (ZONE) Project'

Daesun Joojo and Haeundae-gu have decided to carry out a project to find and help citizens who are in blind spots of welfare.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Daesun Joojo, a local liquor company, has stepped up to help identify and support social outcasts and families at risk of death.

Daesun Joojo announced on the 14th that it will collaborate with Haeundae-gu, Busan, to conduct promotional activities aimed at discovering and supporting households in welfare blind spots.

On the 14th at 10:30 a.m., Daesun Joojo signed a Memorandum of Understanding (MOU) at the Haeundae-gu Office in Busan for the ‘Welfare Blind Spot Discovery Zone (ZONE) Awareness Expansion Project’ and began full-scale activities.

The signing ceremony was attended by Daesun Joojo CEO Jo Woo-hyun, company executives and employees, Haeundae-gu Mayor Hong Soon-heon, and other district office officials.

According to the agreement, residents in welfare blind spots such as reclusive neighbors and families in crisis can directly request help, and nearby residents can discover and report neighbors in difficulty. This method promotes the Welfare Blind Spot Discovery ZONE Awareness Expansion Project through guidance on where to seek help.

Promotional material for crisis household reporting attached to Daesun Soju bottles.

The main contents of the agreement include promoting the project on Daesun Joojo product supplementary labels, exploring joint promotional plans for other welfare blind spot discovery projects, cooperating and supporting Daesun Joojo’s social contribution activities, and mutual personnel exchanges and information sharing.

Through this agreement, Daesun Joojo and Haeundae-gu will provide broad support based on mutual trust and cooperation to raise residents’ awareness of welfare blind spots and promote recognition of help resources for families in crisis.

Daesun Joojo CEO Jo Woo-hyun said, “I hope this will be an opportunity to pay attention to neighbors in difficulty whom we have not yet known,” and added, “We will actively cooperate to expand community interest and awareness for welfare blind spots.”

This content was produced with the assistance of AI translation services.