Samsung Electronics, Asia's Top Brand for 9 Consecutive Years

[Asia Economy Reporter Changhwan Lee] Samsung Electronics has been selected as the top brand in Asia for nine consecutive years in a survey conducted among consumers in major Asian countries.

According to industry sources on the 10th, Campaign Asia-Pacific, a global communication marketing company, and Nielsen, a market research specialist, announced that Samsung Electronics ranked first among the 'Top 1000 Brands in Asia' in an online survey conducted with consumers from 14 Asian countries.

Samsung Electronics has maintained its position as Asia's top brand for nine years since 2012. Following Samsung, Apple’s iPhone ranked second. Panasonic (3rd), LG (4th), and Nestl? (5th) followed. LG jumped two places from 6th last year to 4th this year.

In this survey, Samsung Electronics ranked first in a total of five categories, including 'Most Influential Brand Locally,' 'Sustainable Brand,' 'Mobile Phones,' 'TVs,' and 'Smart Home Technology.' Campaign Asia-Pacific explained in the survey results release that Samsung’s continuous investment in innovation is the reason behind its consecutive first-place wins.

Samsung Electronics announced on the 7th that its consolidated operating profit for the second quarter reached 8.1 trillion won. On the same day, employees were seen walking at the Samsung Electronics Seocho Building in Seocho-gu. Photo by Moon Honam munonam@

This content was produced with the assistance of AI translation services.